Change is the only permanent thing in this world, so it is said. Change applies to everyone and everything. And to shoe shops too. The traditional role of a shoe shop was to meet the basic footwear needs of the common man, leaving the designer and fashion stuff to the movie people. But things have changed. Fashion has crept into everything. From belts to even the smallest things like the buttons on your shirt, fashion plays a big role in everything.
Then how could shoes, just remain shoes? Shoes have now become a fashion accessory. From shoes to boots to sandals, footwear is now designed keeping in mind the latest fashion trends. Fashion is now a need of the common man. Shoe stores no longer play the basic role of meeting peoples footwear needs.
Designer footwear that was once only accessible to the rich and famous is now available at local shoe stores at affordable rates. Shelves stacked with footwear belonging to biggest names in designer footwear like Marco Tozzi, Versace, Gucci etc. are now a common sight in almost every shoe shop. The common man is no longer happy with just comfortable footwear. Footwear lines and shoe shops have understood this. Stylish, fashionable and comfortable is what people understand today. And footwear shops have to meet this need of the fashion savvy people of today.
The competition is fierce. The more designer shoes of leading brands a shoe shop stacks, the more it gets attention and that means more business and more money. A real world shoe shop is only accessible to a limited number of people. To grow business and reach a larger number of potential customers, these shops have taken to the internet. Almost every store has a virtual online store, a replica of it physical existence in the real world, complete with pictures and descriptions of the range of footwear it deals in, their prices and everything else a customer has to know. These online shoe stores are accessible to everyone in the world. Once the shop can reach potential customers worldwide, its business knows no limits. Anyone, anywhere in the world can order shoes online, pay for them, and get them delivered at their doorstep.